Fish & Fly Magazine and the Flyfishing Retailer Announce Partnership for Industry Trade Show

Fish & Fly magazine to be the official media center partner

Contact: Amy Bunn
Turnstile Publishing Company
Phone: (407) 563-7016
E-Mail: abunn@golfweek.com

ORLANDO, Fla., (For Immediate Release) - Fish & Fly magazine and FlyFishing Retailer announced that Fish & Fly magazine is the official media center partner for the trade show in Denver, Colo. Sept. 16 - 18. The partnership will provide exhibitors and fisherman with pre- and post-show videos, as well as editorial coverage in Fish & Fly.

"The FlyFishing Retailer Show provides us with a great opportunity to try the newest equipment before it is introduced to the public, gain some great industry insights and network with retailers and equipment manufactures," said Al Snow, director of marketing for Fish & Fly. "With this partnership, we are excited to provide a fresh perspective on the show and add some exciting elements via online video and in print coverage."


"At every FlyFishing Retailer show, we strive to work with the media to help spread the word about this industry's excitement and passion for the sport of fly fishing," said Drew Simmons, public relations director for the FlyFishing Retailer trade show. "What's great about the Fish & Fly partnership is that it will help to elevate awareness of the show's benefits for both the attendees and the national fly fishing audience."

Prior to the show, Fish & Fly will produce two five-minute video programs promoting the trade show to exhibitors and retailers. The first program will be a general preview of the show and will be available for viewing beginning July 30. The second program will delve deeper into show announcements and plans and will be available four weeks prior to the show. Both promotional videos will be posted on FishandFlyMagazine.com and FlyFishingRetailer.com.

Fish & Fly's activities during the three-day show will include:

Fish & Fly's video production crew will film interviews, feature stories and product reviews.

Fish & Fly is sponsoring the FlyFishing Retailer Cyber Café, where show attendees will be able to visit Fish & Fly's Web site, as well as access the Internet.

Spey expert and Fish & Fly writer, Dec Hogan will conduct a seminar at the Spey Casting Pond on Monday, Sept. 17.

Copies of Fish & Fly will be available at the entrance to the show, the Cyber Café and Fish & Fly's booth No. 348

Immediately following the trade show a "Show in Review" program will be available on FishandFlyMagazine.com and FlyFishingRetailer.com.


In the Spring of 2008, with the release of Fish & Fly's second annual Tackle & Travel annual, the in-depth coverage from the show floor, including product reviews and interviews, will be available for viewing on FishandFlyMagazine.com. The Tackle & Travel annual will also feature product review articles conducted by Fish & Fly's editorial staff during the trade show.

ABOUT FISH & FLY: Fish & Fly features both freshwater and saltwater fly fishing and is the publication of choice for the true fly-fishing aficionado - the upscale, highly mobile angler who enjoys fly-fishing, with its rich history, fine tackle, unique traditions and exotic des! tinations. Fish & Fly is part of Turnstile Publishing Company, which is one of the nation's leading publishing companies, specializing in high-end publications for active and affluent audiences. Turnstile Publishing Co. was founded in 1975 and is the parent corporation of such publications as Golfweek magazine, TurfNet, GLO, Art Cale ndar, TurfNet.com, GLOliving.com, GolfweekHomes.com and Golfweek.com, which features golf's first online television network, GolfweekTV. Turnstile Publishing Co. is headquartered in Orlando, Fla., and is affiliated with Skyhorse Publishing.

ABOUT FLYFISHING RETAILER: FlyFishing Retailer, produced by Nielsen Business Media, is the annual gathering of the fly fishing trade, drawing thousands of manufacturers, retailers, media and industry associates to the Colorado Convention Center. This unique three-day event showcases the passion, innovation and community of the sport, and is the only place to see the world's best-known and best-loved fly fishing brands in a single location.

To learn more about FlyFishing Retailer and the fly fishing industry, please visit FlyFishingRetailer.com. For media information, please call 802/583-6070, or send e-mail to flyfishingretailer@madriver.

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