Five More Minutes of Fly Fishing

Now and again, we are all fortunate enough to wintess something truly unique and inspirational, and such was the case last year at The Drake magazine's Five Minutes of Fly Fishing Video Awards. If you missed it last time, here's another opportunity to attend as The Drake will again be hosting one of the must-attend events scheduled during the 2007 FlyFishing Retailer show.

After an absolutely overwhelming response to last year's first Video Awards Party, The Drake Magazine will showcase another collection of talented moviemakers at Denver's historic Oxford Hotel (1600 17th Street) on Sunday, September 16 at 8:30 p.m., immediately following the FlyFishing Retailer/Islander Reels Industry Party.

Same as last year, there will be 10 five-minute films shown, with awards in the categories of best humor, best fishing, best story, and best overall film. Different from last year, there is a $1,000 prize for the best movie. With food from McCormicks and beer from New Belgium, you won't want to miss this event.

Killing time in the Rockies

For those lucky enought to spend a few extra days in Colorado after the show, the following list of Colorado fishing guides can help you wet a line before heading back to the real world.

Specializing in guided float or wade trips on the Arkansas River, ArkAnglers can customize trips to meet specific wants and needs.
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For single and multi day float trips on the Eagle and Colorado Rivers, try Gorsuch Outfitters.
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For a choice of public and private destinations, check out Colorado Fly Fishing Guides. These guys offer guided trips on the Arkansas River, South Platte River, and Spinney Ranch to name a few.
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Fish & Fly Magazine and the Flyfishing Retailer Announce Partnership for Industry Trade Show

Fish & Fly magazine to be the official media center partner

Contact: Amy Bunn
Turnstile Publishing Company
Phone: (407) 563-7016
E-Mail: abunn@golfweek.com

ORLANDO, Fla., (For Immediate Release) - Fish & Fly magazine and FlyFishing Retailer announced that Fish & Fly magazine is the official media center partner for the trade show in Denver, Colo. Sept. 16 - 18. The partnership will provide exhibitors and fisherman with pre- and post-show videos, as well as editorial coverage in Fish & Fly.

"The FlyFishing Retailer Show provides us with a great opportunity to try the newest equipment before it is introduced to the public, gain some great industry insights and network with retailers and equipment manufactures," said Al Snow, director of marketing for Fish & Fly. "With this partnership, we are excited to provide a fresh perspective on the show and add some exciting elements via online video and in print coverage."


"At every FlyFishing Retailer show, we strive to work with the media to help spread the word about this industry's excitement and passion for the sport of fly fishing," said Drew Simmons, public relations director for the FlyFishing Retailer trade show. "What's great about the Fish & Fly partnership is that it will help to elevate awareness of the show's benefits for both the attendees and the national fly fishing audience."

Prior to the show, Fish & Fly will produce two five-minute video programs promoting the trade show to exhibitors and retailers. The first program will be a general preview of the show and will be available for viewing beginning July 30. The second program will delve deeper into show announcements and plans and will be available four weeks prior to the show. Both promotional videos will be posted on FishandFlyMagazine.com and FlyFishingRetailer.com.

Fish & Fly's activities during the three-day show will include:

Fish & Fly's video production crew will film interviews, feature stories and product reviews.

Fish & Fly is sponsoring the FlyFishing Retailer Cyber Café, where show attendees will be able to visit Fish & Fly's Web site, as well as access the Internet.

Spey expert and Fish & Fly writer, Dec Hogan will conduct a seminar at the Spey Casting Pond on Monday, Sept. 17.

Copies of Fish & Fly will be available at the entrance to the show, the Cyber Café and Fish & Fly's booth No. 348

Immediately following the trade show a "Show in Review" program will be available on FishandFlyMagazine.com and FlyFishingRetailer.com.


In the Spring of 2008, with the release of Fish & Fly's second annual Tackle & Travel annual, the in-depth coverage from the show floor, including product reviews and interviews, will be available for viewing on FishandFlyMagazine.com. The Tackle & Travel annual will also feature product review articles conducted by Fish & Fly's editorial staff during the trade show.

ABOUT FISH & FLY: Fish & Fly features both freshwater and saltwater fly fishing and is the publication of choice for the true fly-fishing aficionado - the upscale, highly mobile angler who enjoys fly-fishing, with its rich history, fine tackle, unique traditions and exotic des! tinations. Fish & Fly is part of Turnstile Publishing Company, which is one of the nation's leading publishing companies, specializing in high-end publications for active and affluent audiences. Turnstile Publishing Co. was founded in 1975 and is the parent corporation of such publications as Golfweek magazine, TurfNet, GLO, Art Cale ndar, TurfNet.com, GLOliving.com, GolfweekHomes.com and Golfweek.com, which features golf's first online television network, GolfweekTV. Turnstile Publishing Co. is headquartered in Orlando, Fla., and is affiliated with Skyhorse Publishing.

ABOUT FLYFISHING RETAILER: FlyFishing Retailer, produced by Nielsen Business Media, is the annual gathering of the fly fishing trade, drawing thousands of manufacturers, retailers, media and industry associates to the Colorado Convention Center. This unique three-day event showcases the passion, innovation and community of the sport, and is the only place to see the world's best-known and best-loved fly fishing brands in a single location.

To learn more about FlyFishing Retailer and the fly fishing industry, please visit FlyFishingRetailer.com. For media information, please call 802/583-6070, or send e-mail to flyfishingretailer@madriver.

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Commercial Fishing

Angling Trade Magazine Acquires Fly Fishing Trade Magazine

Boulder, Colo., (For Immediate Release) – Angling Trade magazine and Fly Fishing Trade (FFT) magazine today announced an agreement under which Angling Trade will acquire Fly Fishing Trade. FFT has been the independent voice of the United States fly fishing industry since its inception in 2004.

Kirk Deeter, editor-in-chief of Angling Trade and former editor of Fly Fishing Trade, notes that the deal consolidates coverage of key issues and trends in the North American fly fishing industry under one title.

“We are excited to have this opportunity to build on the efforts of Fly Fishing Trade and pledge to continue a tradition of fair, balanced coverage of the fly fishing market in North America,” said Deeter. “We understand that we are working in an often turbulent business environment, and we will continue to bring to bear attention to key issues that only a U.S.-based magazine, run by writers and editors who embrace fly fishing as a personal passion, can deliver.”

Terms of the acquisition were not disclosed, however both parties acknowledge that a fair and equitable transaction was reached.

“There really isn’t room for two trade magazines in a marketplace the size of fly fishing. Ultimately our goal is to insure that a viable business publication exists to serve the needs of our industry. To that end, we are excited to ‘pass the torch,’ and I feel confidant that the new Angling Trade will be published with appropriate energy and focus on a market that desperately needs high-level reporting to serve the business needs of its constituents,” said Joseph E. Daniel, publisher of Fly Fishing Trade. “It’s been an honor to serve the industry in this capacity for the last three years and I hope we’ve made a positive difference to the fly fishing community. We wish Angling Trade well. We support their efforts, and I will personally continue to contribute my perspectives and efforts to ensure quality coverage of the key issues that impact this market.”

The final issue of Fly Fishing Trade will be published in early August 2007, in advance of the Fly Fishing Retailer World Expo trade show in Denver. The first issue of Angling Trade will debut in early September 2007, also in advance of the FFR show.

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For more information:
Kirk Deeter, Editor, Angling Trade, 303-838-8708, editor@anglingtrade.com
Joseph Daniel, Publisher, Fly Fishing Trade, 303-442-8857, joe@wildonthefly.com

Filmmakers focus on Bristol Bay, Pebble project

Two Colorado film makers draw attention to conflict between mining and fishing in Alaska.

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And this year's Darwin award go to...

Fish: Sandbar Shark
Length: 7'
Weight: 200 lbs
Tackle: Bare Hands

Sick or not, catching a shark with your bare hands is not too bright... neither is spashing around with it for photos....

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Congratulations, Kenji!

Kenji Haroutunian named FlyFishing Retailer Show Director


Nielsen Sports Group is proud to announce Kenji Haroutunian as the new show director for the FlyFishing Retailer (FFR) trade show, where he will manage strategic planning, staff, sales, marketing and budgeting for the annual event.

Haroutunian will work closely with the American Fly Fishing Trade Association (AFFTA) to encourage growth opportunities for core partners and explore relationships with new markets. He fills the vacant position most recently held by Peter Devin.

“Kenji has cultivated exceptional relationships with many groups within the outdoor industry, including our partners at AFFTA which I feel will greatly benefit all of our customers and the industry,” said Joseph Flynn, vice president, Nielsen Sports Group. “He is already tuned in to the needs of emerging and established manufacturers, chain retailers, specialty retailers and industry influencers, so we are confident he will hit the ground running. As FFR approaches, we look forward to Kenji’s expert leadership and dedication.”

Haroutunian has been a member of the Nielsen Sports Group team since 1999, most recently as a senior account executive for the Outdoor Retailer and FlyFishing Retailer trade shows. He was instrumental in producing the acclaimed Backcountry Base Camp event at Outdoor Retailer Winter Market and also helped to develop Outdoor Retailer’s Green Steps program, an environmentally-conscious business model now being adopted by other Nielsen events.

“I am thrilled and honored to lead the FlyFishing Retailer team,” commented Haroutunian. “The challenge of representing Nielsen’s integrated business solutions to the markets we serve is one I’m looking forward to meeting head on. For over 20 years I’ve been advocating for people to get outdoors, and I hope to continue my work from this new post, serving the industry with the same mission.”

Prior to his time with Nielsen Sports Group, Haroutunian spent 14 storied years at Adventure 16, where he ascended from salesperson to store manager. He has spent more than a decade teaching climbing and advanced outdoor skills through the American Mountain Guide Association and has worked with Outward Bound, Big City Mountaineers and Summit Youth Adventures, among others. Haroutunian also served as president of the Friends of Joshua Tree, a non-profit organization dedicated to preserving the historical tradition of climbing in Joshua Tree National Park.

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Welcome Back

The FlyFishing Retailer media blog, the official online source for all media news, information, and entertainment, returns ahead of FFR 2007.


Be sure to check back regularly, as this site will be updated regularly.

So enjoy, and we'll see you at the show!